Factors Influencing College Students’ Acceptance of Push Communication Technology as a Means of Receiving Course-Related Content
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Authors
Kobbe, Eric S.
Issue Date
2018-05
Type
Dissertation
Language
en_US
Keywords
Dissertations, Academic--United States , Education , Text messages (Cell phone systems) , Electronic mail messages , Educational technology , Telecommunication systems--Technological innovations
Alternative Title
Abstract
The purpose of this dissertation was to identify the factors that influence college students’ acceptance of push communication (i.e., email and SMS messaging) as a means of receiving course-related content. This research combined mobile learning models and technology acceptance theories along with push communication literature to determine if a scheduled message impacted students’ reception of the technology.
This study was conducted through two universities and six professors with a total enrollment of 343 students. The surveys were pushed to each student via email and Short Message Service (SMS) text messaging, which resulted in 301 students that opted to participate in the study. A total of four research questions were answered by sixteen hypotheses, of which seven supported the research questions. The most significant of the results was that scheduled messages, the newest construct in the model, did not affect the students’ intention to use push communication as a means to receive course-related content. These findings, based on the survey results, were then compared to actual usage patterns by using Google Analytics embedded in courses’ HTML landing pages.
Description
Citation
Kobbe, Eric S., "Factors Influencing College Students’ Acceptance of Push Communication Technology as a Means of Receiving Course-Related Content," Ed.D. diss., Valdosta State University, May 2018. http://hdl.handle.net/10428/3080.