The present study explored how Latino fraternity members at Predominately White Institutions in the Southeast perceive their affiliation affects their collegiate persistence and ethnic identity development through an interpretive qualitative research design. Torres's Bicultural Orientation Model served as the framework. Participants solidified their ethnic identity during their college careers. Fraternal interactions and their college environment enhanced or helped them solidify their ethnic identity. Latino fraternity members perceived their involvement enhanced their academic persistence through various aspects of brotherhood and academic expectations. Implications for advisors and future research are discussed. Keywords: Persistence, ethnic identity, Latino fraternity members, predominately White institutions, qualitative approach, Latino students