dc.contributor.author	Cheatham, Kevin A.
dc.date.accessioned	2012-09-11T15:41:30Z
dc.date.available	2012-09-11T15:41:30Z
dc.date.issued	2012-09-11
dc.identifier.uri	http://hdl.handle.net/10428/1162
dc.description	2012 Thesis by Kevin A. Cheatham	en_US
dc.description.abstract	The viability of college radio has been an issue in need of close examination for some time now. With the advent of new forms of technology aimed directly at fulfilling the uses and gratifications of a music-filled world, even commercial radio has seen a decline in listenership. However, with college radio, the problem is more serious. Not usually deemed commercial or mainstream, these stations face even greater problems than a decline in its audience. This exploratory study begins by attaining general knowledge about a group of students pertaining to their listening habits and music preferences, while applying uses and gratifications theory and then attempts to gauge whether or not the station meets student preferences. The narrower focus of this study is to address the severity of the small audience size on the Valdosta State University campus by addressing whether or not there is sufficient awareness of the station itself and, if not, to formulate a plan to suggest what exactly can be done to facilitate change. Of the 251 total participants, 140 live on campus and are within the frequency of the station known as Blaze FM, thus becoming the target audience for this study. A discouraging majority of students were not aware that such a station existed on their own campus. Data was collected and then presented to focus groups in order to seek relevant themes in the material. Such themes can be utilized to aid the college radio station in maintaining and strengthening its audience.	en_US
dc.description.sponsorship	Carl Cates; William Faux; James Shrader; Alfred F. Fuciarelli;	en_US
dc.language.iso	en_US	en_US
dc.subject	College Radio	en_US
dc.subject	Radio	en_US
dc.subject	Blaze FM	en_US
dc.subject	Music	en_US
dc.subject	Listening Habits	en_US
dc.subject	Technology	en_US
dc.subject	New Media	en_US
dc.subject	MP3	en_US
dc.subject	Digital Music	en_US
dc.subject	Analog Music	en_US
dc.subject	Podcasts	en_US
dc.subject	WVVS Blaze FM 90.9	en_US
dc.subject	Valdosta State University	en_US
dc.subject	Survey	en_US
dc.subject	Listener	en_US
dc.subject	commercial radio	en_US
dc.subject	internet	en_US
dc.subject	streaming music	en_US
dc.subject	funding	en_US
dc.title	Blaze FM: An Examination of Student Listening Habits and the Uses and Gratifications Approach of Increasing Student Listenership	en_US
dc.type	Thesis	en_US