dc.contributor.author	Whittle, Benjamin Chad
dc.coverage.spatial	Central and North America -- United States	en_US
dc.coverage.temporal	2014	en_US
dc.date.accessioned	2015-01-06T16:31:02Z
dc.date.available	2015-01-06T16:31:02Z
dc.date.issued	2014-12
dc.identifier.uri	http://hdl.handle.net/10428/1897
dc.description.abstract	For decades, college students have tuned to their local radio stations to discover new artists and to hear their favorite songs. Now in the digital age, traditional radio faces increased competition from online music streaming services, including Pandora and Spotify. While previous research has reported on the growth in online music services, this study examines how these new services are being used by college students, and also the gratifications they receive from these services compared to traditional radio. This study sheds light on claims that students no longer listen to AM/FM, and that terrestrial radio can remain relevant in the age of digital media. College undergraduates from a midsize southeastern university were asked to participate by completing a survey about their likes/dislikes of traditional radio, as well as online music sources, where they discover new music, and why they choose to listen to music. The results showed that the participants received more gratifications from new media sources than from traditional radio. However, students continue to listen to AM/FM radio, indicating that these new sources have not yet replaced radio completely.	en_US
dc.description.tableofcontents	I. INTRODUCTION - 1 II. RADIO AND NEW MEDIA - 6 Traditional Terrestrial AM/FM Radio - 6 Internet Radio and New Media - 12 III. USES AND GRATIFICATIONS OF MUSIC LISTENING - 18 Using MP3s for Music Listening - 20 Using the Internet for Music Listening - 21 Hypotheses and Research Questions - 22 IV. METHODOLOGY - 24 Participants - 24 Procedure and Measures - 25 V. RESULTS - 28 Sample - 28 Hypothesis 1 - 28 Research Question 1 - 29 Research Question 2 - 30 Hypothesis 2 - 31 Hypothesis 3 - 31 Research Question 3 - 32 Hypothesis 4 - 32 Research Question 4 - 33 Research Question 5 -33 VI. SUMMARY - 35 Discussion - 35 Limitations and Future Research - 41 Conclusion - 42 REFERENCES - 44 APPENDIX A Survey - 51 APPENDIX B Survey Tables - 62 APPENDIX C Institutional Review Board Exemption - 73	en_US
dc.language.iso	en_US	en_US
dc.subject	Communications	en_US
dc.subject	radio	en_US
dc.subject	online music streaming	en_US
dc.subject	Internet radio	en_US
dc.subject	terrestrial radio	en_US
dc.subject	music	en_US
dc.subject	Uses and gratifications theory	en_US
dc.title	College Students' Uses and Gratifications of New Media for Music Listening	en_US
dc.type	Thesis	en_US
dc.contributor.department	Communication Arts	en_US
dc.description.advisor	Etling, Laurence
dc.description.committee	Eaves, Michael
dc.description.committee	Conway, Dennis
dc.description.committee	Shrader, James
dc.description.degree	M.S.	en_US
dc.description.major	Communication Arts	en_US