dc.contributor.author	Kobbe, Eric S.
dc.coverage.spatial	United States.	en_US
dc.date.accessioned	2018-06-01T18:11:12Z
dc.date.available	2018-06-01T18:11:12Z
dc.date.issued	2018-05
dc.identifier.citation	Kobbe, Eric S., "Factors Influencing College Students’ Acceptance of Push Communication Technology as a Means of Receiving Course-Related Content," Ed.D. diss., Valdosta State University, May 2018. http://hdl.handle.net/10428/3080.
dc.identifier.other	0F102008-0AE7-909F-4A21-7DC7C122EF38	UUID
dc.identifier.uri	http://hdl.handle.net/10428/3080
dc.description.abstract	The purpose of this dissertation was to identify the factors that influence college students’ acceptance of push communication (i.e., email and SMS messaging) as a means of receiving course-related content. This research combined mobile learning models and technology acceptance theories along with push communication literature to determine if a scheduled message impacted students’ reception of the technology. This study was conducted through two universities and six professors with a total enrollment of 343 students. The surveys were pushed to each student via email and Short Message Service (SMS) text messaging, which resulted in 301 students that opted to participate in the study. A total of four research questions were answered by sixteen hypotheses, of which seven supported the research questions. The most significant of the results was that scheduled messages, the newest construct in the model, did not affect the students’ intention to use push communication as a means to receive course-related content. These findings, based on the survey results, were then compared to actual usage patterns by using Google Analytics embedded in courses’ HTML landing pages.	en_US
dc.description.tableofcontents	I. INTRODUCTION 1 \| Problem Statement 3 \| Purpose Statement 4 \| Definitions 5 \| Conceptual Framework 7 \| Data Collection 8 \| Research Questions 12 \| Significance of Study 14 \| Assumptions 15 \| Limitations 15 \| Overview of the Dissertation Chapters 16 \| Summary 17 \| II. LITERATURE REVIEW 18 \| Mobile Learning Models 19 \| Universal Instructional Design Principles 25 \| Technology Acceptance Theories 30 \| Spaced Retrieval Theories 59 \| III. METHODOLOGY 61 \| Research Model 61 \| Research Design 67 \| Data Analysis 75 \| IV. DATA ANALYSIS 78 \| Description of the Respondents 78 \| Partial Least Squares Path Modeling Results 80 \| The Research Model Test 87 \| V. CONCLUSION 110 \| Summary of the Study 110 \| Discussion of the Findings 110 \| Contributions of the Study 123 \| Limitations of the Study 125 \| Suggested Future Research 126 \| Summary 127 \| REFERENCES 128 \| APPENDIX A: Institution Review Board Protocol Exemption Report 141 \| APPENDIX B: Institution Review Board Protocol Exemption Report 143 \| APPENDIX C: Push Communication Technology Survey 145 \| APPENDIX D: Screenshot of Scheduled Email HTML Page 149 \| APPENDIX E: Screenshot of Schedule SMS in HTML Page 151 \| APPENDIX F: Screenshot of Schedule SMS in Google Analytics 153 \|	en_US
dc.format.extent	1 PDF, 165 pages.
dc.format.medium	Dissertations; Electronic records (digital records); PDF;
dc.format.mimetype	application/pdf
dc.language.iso	en_US	en_US
dc.subject	Dissertations, Academic--United States	en_US
dc.subject	Education	en_US
dc.subject	Text messages (Cell phone systems)	en_US
dc.subject	Electronic mail messages	en_US
dc.subject	Educational technology	en_US
dc.subject	Telecommunication systems--Technological innovations	en_US
dc.title	Factors Influencing College Students’ Acceptance of Push Communication Technology as a Means of Receiving Course-Related Content	en_US
dc.type	Dissertation	en_US
dc.contributor.department	Department of Curriculum, Leadership, and Technology of the Dewar College of Education	en_US
dc.description.advisor	Leader, Lars F.
dc.description.committee	Gibson, Nicole M.
dc.description.committee	Hsiao, E-Ling
dc.description.committee	Marshall, Bryan
dc.description.committee	LaPlant, James T.
dc.description.degree	Ed.D.	en_US
dc.description.major	Education in Leadership	en_US